Final Magazine Advert

This image is of our Magazine Advert. It is the same as our back cover of the Digipak because we liked the idea of the writing going in the white box, but we did put an image of the front album cover on the bottom left, so people knew it was the poster for our digipak. The reason we have used the font 'ALL AGES' is because we thought it fit in well with our indie genre and the reason the writing is in black and white is because it contrasts well with the black wall in the background. The reason we didn't put a release date on our poster is because we thought it would be a good idea to say it was out now, so people could get the CD straight away. We used the record label 'Virgin' because they have a lot of money and are a well known label, therefore, people may think that our album would be good. The image we have chosen to use, like I said before, has been used on the back of our album but the reason we used it on our advert is because we thought the way the image was positioned looked good because he is looking down on the writing and the reason it is in black and white is that it fits in with the indie genre. Finally, when thinking about brand identity, we used the image on the back of our digipak as our magazine advert so people knew for definite that it was for our album. We also used the same font as again, it fits in with the indie theme and people will recognise it as our design. I think that our magazine advert would probably been shown in the magazines 'Q' or 'NME' because these magazines tend to be aimed at indie and alternative type music.

analysis of two magazine adverts

Ed Sheeran


This is Ed Sheerans album advert from Q magazine,I like this design as it'simple but you're still drawn to it. I think the orange is good as it stands out against the black background. I also like the idea of his album cover being in the bottom left corner of the advert, because the advert doesn't necessarily match the actual album cover, but doing this gives the viewer a chance to see what the album is too. The picture of him is good as it catches your eye, even though it's in black and white. The way he is looking down kind of makes the person looking at the advert look down to, to notice the writing. I also think how the writing is in the middle is effective because again, it catches your eye.

The Libertines


This magazine advert is promoting The Libertines DVD 'Boys In The Band', I think that it has a bit to much going on and you don't really know where to look, but I think that all the colours look good together apart from the blue writing across the middle.The name of the band is right across the middle of the magazine advert, so it stands out to the person looking at it. I think the picture is slightly strange as you can't really see what is going on it, as the writing is in the way.I really like the font, and I think it fits in with typical indie theme. There are a lot of good conventions of a typical magazine advert in this one, like the 'Out Now' and the information at the bottom.

Magazine Advert Brief

Next I need to produce a magazine advertisement for the digipak. 

Final Digipak

 This is a photograph of our final front cover for the digipak. As you can see, it has some of the general conventions for an indie digipak. We downloaded a font as we felt the one we used (ALL AGES) would be more appropriate and look more indie than the original photoshop fonts. We put a parental advisory sign on the bottom left of the front cover, as our video contains some slightly bad language. I like the composition of where Ash is, to the left, as it looked a lot better than having him directly in the middle. The reason we chosen to have our digipak in black and white was because when we were doing our research we noticed that quite a few indie bands have their digipaks in black and white. It also looked better in black and white than colour, as in colour there was to much going on. 

This image is of the back inside cover, (the disk impression) we thought this image would be suitable as a lot of our music video is filmed at the train station. We had to think of a different type of still shot to do though, as our front cover is also of the train station, and didn't want it looking too repetitive, so we came up with the idea of a close up. Again, this is in black and white to fit in with the indie genre. We didn't put any writing on this part of the digipak because we didn't think it would look write.

T

This is my favourite part of our digipak as it has all the conventions of a typical indie album cover. I edited the original photograph on photoshop and changed the effect to threshold to give it the kind of cartoon look it has. Again, we used the font 'ALL AGES' so the font on the back cover matched the front cover and because it fits in with our genre of music. We added a record label, barcode and iphone code to the bottom left of the image as well as the website and copyright protection. The reason we didn't number the tracks on the this part of the digipak is because we thought it would look to organised and not typically 'indie', it gives it a kind of edgy look.

This final image is of the inside front cover. We had to come up with something that fitted the typical indie theme.This is why we put a crushed can and a lighter in the photograph. I like that the image has a lot of texture and detail to it as it's a close up. Again we edited this photo but changing it to black and white and then increased the contrast to make the image stand out more and look more sharp. The reason it is in black and white is so it matched the rest of the digipak and keep it in with the typical indie theme. 

How the digipak research has developed our design ideas

Our ideas for the album cover are that we are going to do the front cover in black and white, and it is going to be a photograph of Ash (as Jamie T) walking along the train track. We downloaded a font off the internet, as we felt it fit in with the style we are going for. The album and artist names are going to be on the right of the front cover. On the back of the album we are taking a photograph of Ash again, but this time have him shying away from the camera, and positioned to the right of the cover, looking down. The track list will be to the left of the back cover in white or black writing depending on if the background is black or white. For the inside of the digipak, on the dick impression we are having a close up of the train track with stones near it as it fits in with our song (Sticks 'N' Stones). On the inside cover we have decided to take a photograph of some crushed beer can, and cigarette ends as these type of things are mentioned in our song, and we have some shots to do with them. They also fit in with the typical 'indie' genre.

 This is what our inside cover should hopefully look like, as you can see there are crushed cans and cigarette ends.
























This is an image of our front cover, with Ash walking down the train track, the font that the album name is in, isn't what we are using but the one we are using was to hard to draw.

 This is our back cover. It's an image of Ash shying away from the camera. we are editing this image to make it in the threshold mode as we think it would look effective and fit in with our genre

 This is a photograph of what we want our Disk Impression to look like, it's a close up of the train track, we might make it more close up though

This photograph is of our whole digipak.

Example of a full Digipak

This is an example of a full digipak. You can tell from the acoustic guitar that the genre is going to be quite indie and the quite dull, natural colours fit in around the indie theme. There are two different fonts used, one for the band name (Oasis) and another for the track list. I like the idea of this as its quite different but on my digipak I would probably match the fonts. The image on the front is quite simple, but still catches your eye because of the bottom of the guitar at the top of the album cover. I like how the writing on the front cover matches the writing on the spine, because you would be able to know which album its from. You can't really see the disk impression on this digipak, but you do notice how the colours fit in with the front and back, and again are not the most bright colours, fitting in with the indie theme. You can see a record label at the back, to let the person buying the album know who the band is with, because some people tend to buy albums with known record labels, as it usually means the band are quite good.

Ancillary Task 1 - Digipak - Genre Conventions

Genre conventions


To help get an understanding of artwork and designs from the Indie genre, I looked at the following three album covers:

 The first thing we notice is the image of the artist (Jamie T). He is positioned slightly to the right of the cover and is turned away from the camera, making him seem like he is shying away from everyone. The colours in the image are quite dull, there all dark greens, black and browns. This fits in with the 'indie' theme well - away from the mainstream/limelight. As you can see the cover is set in some type of pub, as there are bottles of beer in the background, again fitting in with the typical indie theme. The name of the album/singe stands out as its in green against a white background, the same as his name, which is in black. 

I think the way the album name and the artist name against the white background is good because it stands out as there in red and black and makes the album eye catching. The image is in black and white, giving it no particular time scale, and making it look quite simple and mysterious in a way and the band are all playing with guitars so it fits in with the indie type theme. I like the way the band are positioned, as you can see all of the members and its quite an unusual way to position them.

Again, this album cover is in black and white, giving it a timeless quality, makes it look gritty and rough and making it seem mysterious. The title sort of blends in with the background but still stands out as its black on a white background. The title is positioned to the left of the album cover so you can see the entrance of the alley way. They image itself is of some sort of alley way, which looks rough and like its in a poor part of a town. There is graffiti on the door on the left, which makes it look even more rough. I really like this album cover, even though it is quite simple and doesn't show an image of the artists.

Ancillary Task 1 - Digipak Conventions

Digipak conventions 


Front:
Album name
Artist name
Picture (usually at least one of the artist)
Parental advisory


Back:
Record label
Track listing
Website
Copyright
Extras
Lyrics
Bar code
Further Images (perhaps of the artist again)

Ancillary Task 1 - Digipak

A digipak is a style of CD or DVD packaging, used to promote a particular artist. My digipak will have between 4 and 6 sides including front cover, reverse cover, spine and disk impression.

Mood board

This image is of the mood board we made. It is full of images and conventions of Jamie T's genre (indie). It includes images of The streets, The libertines, The kooks etc. We have also included some photo's of the style of clothing that we want our main character to be wearing in our video, and some potential props like cans of beers and packets of cigarettes. Finally, we have taken some of our favourite lyrics from a few songs (and our chosen song) to make the mood board look more interesting.

Editing Screen Shots

I really like this shot as it's fun an interesting. It's quite hard to tell but it is a shot of Ash getting pushed and spitting his cup of tea out. Typically, this shot goes with the lyrics 'Pat on my back, and a swig on my brew...' It took quite a while to film this part as there is miming just after him spitting the tea out, so getting him to sing the song at the right time was slightly difficult.

Editing Screen Shots

Today we filmed Ash in the toilets as the lyrics said 'It's the only place but home I feel relaxed enough to crap' So we thought adding this shot would make the video more humorous. A problem we faced with doing this shot was that it was videoed in the girls toilets, so we had to check the toilets were empty and make sure no girls came in while he had a boy in there.

Editing Screen Shots

Today we filmed this part of the chorus. It took us about an hour and a half because we had to lay each stick and stone down and take a single shot of them. We had to speed this shot up quite a lot to make it in times with the song itself. I do think this is a really interesting part of the video, and its very creative.

Editing Screen Shots

We filmed this part off the music video just outside of school. We edited this part to make the actor run forward, reverse and run forward again past the camera. This shot goes with the lyrics '3 fingers down and the other 2 up...' This to me is a good clear shot and although it's a simple mid shot, the way we have edited it has made it interesting.

Editing Screen Shots

Today we went to the train station again to film the part of the video that goes with the lyrics 'The boys across the platform...' This is one of my favourite shots we have done so far as it's got a comedy factor to it and is a interesting long shot as people are on both sides of the platform. 

Editing Screen Shots

Today we stayed behind after school and went up to Willingham Woods to film this part. We hadn't originally planned on doing this particular shot, but after filming it and speeding it up, it looked really good and went with the rest of the video well. I do like this shot and think it is a bit to different to what most people would think to do.

Editing Screen Shots

This is a shot of Ash doing his buttons up. The reason we added this in to our music video is because the original shot was to long, so we had to put this over the top of it to make it look more interesting. We decided to speed this shot up as it went better with the rest of our video.

Editing Screen Shots

Today we went to the train station and filmed this part of our music video. The lyrics say 'to see a friend I hadn't seen...' Which is why we have a two shot of the main character and his 'friend'. We also sped up this shot to make it look more interesting and go in time with the music better, because our song is quite fast.